The International Coffee and Chocolate Exhibition is the largest annual international event for coffee and chocolate makers and service providers in the world, held under the patronage of leading brands. It attracts more than 300 local and international destinations from over 40 countries around the globe.

The exhibition will be held over five days as a forum for exchanging expertise, introducing new products, opening new horizons, promoting brands, increasing sales opportunities, and hosting competitions.

معرض أبها للامتياز التجاري 2025 مكان تلتقي فيه بالعلامات التجارية المحلية والخارجية تحت سقف واحد، بهدف المعرض لدعم وتمكين روّاد الأعمال والمستثمرين في منطقة عسير من تأسيس أعمالهم التجارية وفق مفهوم الامتياز التجاري الذي اثبت نجاحه عالمياَ. يأتي تنظيم المعرض انسجامًا مع رؤية السعودية 2030 ومبادرات تطوير منطقة عسير لتعزيز النمو الاقتصادي وخلق فرص استثمارية واعدة.

The Saudi International Franchise Expo has become the leading platform in Saudi Arabia and the Gulf for franchise owners aiming to expand locally and internationally. As one of the fastest-growing non-oil sectors, the Expo supports the franchise industry through networking opportunities with global and local franchisors, alongside educational programs, workshops, and advisory services that empower investors and entrepreneurs