The International Coffee and Chocolate Exhibition is the largest annual international event that includes coffee and chocolate makers and their derivatives worldwide, sponsored by the most prominent brands. The exhibition attracts more than 300 local and international parties from more than 40 countries around the world. It will be held over a period of 5 days as a forum to exchange experiences, showcase new products, open new horizons, promote international brands, increase sales opportunities, and hold competitions under one roof with approved international standards.

Saudi Franchise Expo is targeting one of the Kingdom of Saudi Arabia 2030 Vision objectives which is developing the non-oil businesses sectors. The exhibition, also open doors to local brands looking into franchising regionally and internationally, providing the right consultancies and educational programs to support aspiring business owners